January 12, 2010
By Nick Churton, Mayfair International Realty
Since the beginning of 2009 the Central London property market has confounded just about every one involved with it. The weak pound has attracted overseas buyers who have been absent for some years. Buyers from France and Italy have been particularly notable.
But buyers are being choosy. Locations such as Mayfair, Belgravia, Kensington and Knightsbridge have been especially popular but only the best property examples are generating special interest. Condition is very important, as is interior finish. Good is no longer good enough. Exceptional finish is now the accepted norm if a house or apartment is going to get a top price. This is the international effect: expectations are high and this is certainly having an influence on how London homeowners modernise and improve their homes.
Well-appointed properties in the best locations should continue to sell well – in many cases at pre 2007 levels. This activity in prime Central London will, no doubt, ripple out most quickly to the South East of England and prime centres such as Oxford, Cambridge, Winchester, Bath and York.
Whilst the stock of property for sale remains extremely limited prices will be forced upwards. But this could change rapidly during 2010 if sellers are encouraged to come to the market through rising prices – thus reversing the trend and creating a second dip in property values.
However if the supply of property remains relatively low because of continued rock bottom interest rates and the fear of rising unemployment, there is unlikely to be a repeat of the bargain prices of late 2008/early 2009. Also, any weakening of the pound against the dollar or euro will see further interest from abroad that will positively affect supply and demand for house sellers.
The UK general election before June may also have an influence on the market. The UK government will want to do its utmost to improve the public mood, and we can expect that there will be further pressure on the banks to increase the residential lending necessary to stimulate the housing market.
Central and southwest London are expected to lead the way in the house-price recovery into 2010. With low levels of stock and growing confidence and demand, buyers will be forced to broaden their search to find value. Areas that have been lagging in the recovery will benefit from this effect and there will be a direct impact on prices as family movers push up house prices in metropolitan suburbs and major towns. City centres, burdened with an over supply of apartments will take longer to recover but as the buy-to-let market gathers pace these areas will also begin to show signs of improvement.
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Central London Leads Market Recovery in UK