• Pay very close attention to the emotional curve. The absolute worst time to buy is when euphoria about the market is at its peak, as was so aptly demonstrated during the recent real estate boom.
  • The best time to buy is when consumers are caught between despondency and despair and lack the confidence to buy; even though their hearts and minds know prices will seldom, if ever, be this low again.

 

Market Emotion Cycle

Market Emotion Cycle