• There will be no falloff in the number of available home buyers in the foreseeable future. Demand for homes will increase seismically over the next two generations, causing affordability to decrease as supply struggles to keep up.
  • As “Baby Boomers” retire and their purchasing influence ebbs, they will quickly be supplanted by 48 million Gen-Xers (age 30-41); then by 73 million Gen-Yers, now in their teens and 20s.

 

Today's Consumer

Today's Consumer