By Gee Dunsten
While many may be blogging, very few are doing it on a regular basis with this focus of providing relevant content. However, that’s exactly where people need to start in order to develop an effective social media plan. Effective blogging has got to be a balance of planting seeds and expressing views on a particular topic while at the same time getting others to contribute—that’s how blogging grows exponentially. You have to look for great ideas and important things to blog about and also harvest what people want to know about. In essence, you need to become a local media outlet.
If your blog is content-oriented and relevant, then you don’t have to worry about stepping around the subject of real estate. If your direction is right and your commitment is pure, then the real estate business will follow. San Diego top producer Gregg Neuman, for example, has mastered and capitalized on this concept. Gregg has multiple blogs on multiple communities and condo communities. Pre-real estate, Gregg was a world-class bartender and learned how to listen to people and stay abreast of the things that were important to them. That talent has now cascaded through his social media marketing plan and makes his blog a huge part of his success. (More …)
