Updates from November, 2010

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• 8 Reasons Why E-mail Marketing Works

  MSC Marketing 9:21 am on November 9, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Best Practices (27), business developement, social networking (14), Technology (11), web (10)   Filed under: Agent advice, Agent information, Best Practices, Business Development, social networking, Technology, Web

  By Wendy Lowe

  RISMEDIA, July 26, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating sales.

  Want proof? When Shop.org surveyed retailers for their State of Retailing Online 2009 report, they found that e-mail was the most-mentioned successful tactic overall. The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed e-mail marketing second only to SEO for generating conversions. And, research conducted in 2009 by the Direct Marketing Association (DMA) demonstrated that e-mail out-performs all other forms of direct marketing.

  The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is e-mail marketing so effective?

  There are several reasons, and real estate agents who embrace these principles will quickly find themselves joining in the chorus of praise. (More …)

  
   
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• Real Estate Marketing Strategies: How to Stay Positive No Matter What

  MSC Marketing 9:14 am on November 2, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Best Practices (27), Business Development (25), motivation (2)   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

  By Dr. Maya Bailey

  RISMEDIA, October 28, 2010—It is more important than ever that we find ways to stay positive, especially as we continue to make our way through today’s real estate market. Your success depends on your mindset, not on the economy or the marketplace. How do I know this to be a fact? I’ve interviewed hundreds of top producing sales people all over the U.S. and Canada, and when I asked them the secret to their success, unquestionably and without a doubt and independent of each other, they all said the same thing, “my mindset.”

  These are top producing sales people that have been in the business for 10, 20, or even 30 years. They’ve been through up times, down times, and all kinds of different markets, and they said without a doubt it was their mindset .When times get tough, people start to look outside of themselves for answers and what they really need to do is look inside themselves and ask themselves the question, “How can I stay positive, how can I stay hopeful, how can I stay optimistic?” (More …)

  
   
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• KMC Quick Tips

  MSC Marketing 1:29 pm on October 26, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Best Practices (27), Business Development (25), motivation (2)   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

  

  NOTICE: In an effort to better the offerings of KCM, this free monthly newsletter will now focus on what each real estate professional needs to be doing right now in order to stay ahead. Each month we will give you 5 Quick Tips to help you achieve success in your market, as well as some inspirational words to keep you going. Therefore, we have decided to rename it KCM Quick Tips. If you are looking for more news-related articles, hop on over to The KCM Blog, and if you’re interested in seeing more visuals that you can share with your clients, discover the benefits of a KCM membership. (More …)

  
   
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• How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content

  MSC Marketing 10:36 am on October 7, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Business Development (25), social networking (14), web (10)   Filed under: Agent advice, Agent information, Business Development, social networking, Web

  By Gee Dunsten

  While many may be blogging, very few are doing it on a regular basis with this focus of providing relevant content. However, that’s exactly where people need to start in order to develop an effective social media plan. Effective blogging has got to be a balance of planting seeds and expressing views on a particular topic while at the same time getting others to contribute—that’s how blogging grows exponentially. You have to look for great ideas and important things to blog about and also harvest what people want to know about. In essence, you need to become a local media outlet.

  If your blog is content-oriented and relevant, then you don’t have to worry about stepping around the subject of real estate. If your direction is right and your commitment is pure, then the real estate business will follow. San Diego top producer Gregg Neuman, for example, has mastered and capitalized on this concept. Gregg has multiple blogs on multiple communities and condo communities. Pre-real estate, Gregg was a world-class bartender and learned how to listen to people and stay abreast of the things that were important to them. That talent has now cascaded through his social media marketing plan and makes his blog a huge part of his success. (More …)

  
   
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• Move over Hollywood: Sanborn Studios launches production company in Lakewood Ranch

  MSC Marketing 2:15 pm on September 23, 2010 | Comments:0
  Tags: Business Development (25), Sarasota (63)   Filed under: Business Development, Sarasota

  By GRACE GAGLIANO – ggagliano@bradenton.com

  LAKEWOOD RANCH — The highly anticipated name of the Lakewood Ranch-bound film and television production company was unveiled in dramatic fashion Monday morning.

  Before an audience of reporters, elected officials and film professionals, Ken Sanborn approached the podium, dimmed the lights and played a video presentation that said it all: “The anticipation is over … a slice of Hollywood in Sarasota … Sanborn Studios. (More …)

  
   
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• Tips to Put a Successful Prospect Marketing Plan in Place

  MSC Marketing 10:49 am on September 14, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Business Development (25)   Filed under: Agent advice, Agent information, Best Practices, Business Development

  By Brian Wildermuth

  RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying to do or would like to do, but no actual plans.

  I understand why and can’t help but sympathize. I started working in sales when I was 18. That impulse to try anything and everything that might work is strong, but after all my years working in the trenches, I can tell you one thing for sure—having a real plan to prospect for new clients is much easier and has a much better rate of success. (More …)

  
   
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• Success Strategies for September 2010

  MSC Marketing 12:44 pm on August 31, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Best Practices (27), Business Development (25)   Filed under: Agent advice, Agent information, Best Practices, Business Development

   

    

  August 2010 by The KCM Crew

   

  1. Realize demand will increase.

  The lull in buying activity that many parts of the country experienced this summer will not continue into the fall. Purchasing activity drops every summer. The tax credit also pulled demand forward from the summer months as people shopped early in order to qualify for the $8,000 or $6,500 credit that was available prior to June 30^th. The fall market always outperforms the summer market. Buyers will return. Be prepared for them. (More …)

  
   
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• When it Comes to Branding, Get Real

  MSC Marketing 10:04 am on August 31, 2010 | Comments:0
  Tags: Agent advice (15), agent information (58), Best Practices (27), Business Development (25), Marketing (3)   Filed under: Agent advice, Agent information, Best Practices, Business Development, Marketing

  RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number one trend in America right now is skepticism and the result has been an increased degree of speculation in all types of decision making…including selecting a real estate associate or company to work with.

  Thanks to social media and social networking, branding is morphing and taking on an additional life. As the “Socialnomics” video Allan Dalton showed during the Social Media Summit pointed out, “word of mouth is now world of mouth.” When looking at the building blocks of effective branding in today’s culture, the very first thing to consider is that communication today is no longer one-to-one but one-to-many. (More …)

  
   
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• International Affiliations

  Beth Ward 12:12 pm on August 17, 2010 | Comments:0
  Tags: affiliates (2), affiliations (3), Christie's Great Estates (4), EREN (2), global affiliations (24), international (12), leading real estate companies of the world (2), Luxury Portfolio (9), Luxury Real Estate (2), Mayfair (11)   Filed under: Agent advice, Business Development, Christie's Great Estates, Global Affiliates, Listing Presentation, Luxury, Luxury Portfolio, Mayfair International, Seller Info

  For over three decades, Michael Saunders & Company has achieved success in marketing the properties through prestigious, exclusive affiliations with a select network of world-class industry leaders. These global connections place our entire collection in front of millions of prospective buyers and increase awareness of Florida’s Gulf Coast as an incomparable destination.

   

  Click on image below for the printable format.

   

   

  

   

  
   
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• Tips to Differentiate Yourself through Value-Added Selling

  MSC Marketing 10:55 am on July 28, 2010 | Comments:0
  Tags: agents (23), Best Practices (27), Business Development (25), competitive information (50), Listing Presentation (7)   Filed under: Agent advice, Best Practices, Business Development, Listing Presentation

  RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying decisions on these criteria. But competing on price will only cost you profit. Why do some companies offer discounts? Well first of all, it’s a way to buy market share, kind of like a loss leader in retail. They treat the loss as a way to gain customers. The problem is that if they ever want to raise their fee and make a profit, it will be very difficult to do so. They may get more market share…but not more profit. Both you and your company are sometimes tempted to cut a fee to get one more listing or one more percentage market share; only you can answer, is it worth it? (More …)