Click on document below for printable format.
Updates from November, 2011
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Florida Sales Report – 3rd Quarter 2011 Single-Family, Existing Homes
MSC Marketing
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Michael Saunders & Company Market Leader in all Price Points April 2011
Beth Ward
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Michael Saunders & Company Web Statistics Quarter One 2011
MSC Marketing
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Luxury Portfolio Third Quarter 2010 Web Stats
MSC Marketing
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Year to Date Statistics and MSC Market Share
MSC Marketing
Click the image to see full size chart in printable format. Also includes Michael Saunders & Company Regional Market Share.
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Florida’s Existing Home, Condo Sales Up in 1Q 2010
MSC Marketing
ORLANDO, Fla., May 11, 2010 – Sales of existing single-family homes in Florida rose 24 percent in first quarter 2010 compared to the same period a year earlier, according to the latest housing statistics from Florida Realtors®. A total of 38,846 existing homes sold statewide in 1Q 2010; during the same period the year before, a total of 31,410 existing homes sold. It marks the seventh consecutive quarter that Florida has seen higher existing year-to-year home sales, according to the state association.Statewide sales of existing condominiums in the first quarter rose 67 percent compared to the same time the previous year. This marks the sixth consecutive quarter for increased statewide sales in both the existing home and condo markets compared to year-ago levels.
“The first quarter data release from the Florida Realtors paints a picture of a housing market continuing down the long road to recovery,” said Dr. Sean Snaith, director for the University of Central Florida’s Institute for Economic Competitiveness. “Transactions in the single family market have extended quarterly year-over-year gains for nearly two years, and condo sales have also risen sharply. Median prices in most areas of the state continue to fall; however, the rate at which they are falling has diminished significantly and this is indicative of a bottom approaching. (More …)
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Prices: the Truth… and Nothing but the Truth
MSC Marketing
by Steve Harney on April 28, 2010 ·
Three different home pricing indexes were released in the last ten days: the S&P Case Shiller Index, the First American CoreLogic Home Price Index and the RPX Monthly Housing Market Report. Each report told virtually the same story. House prices remained pretty much the same since the last reporting period (see table below).The headlines over the next few days will report that prices ‘have stabilized’ or that ‘the worst is over’. Nice thoughts. The only question is: are those claims accurate? Let’s look past the headline and first paragraph of each press release and find the true conclusion of their authors.
Where are prices currently? (More …)
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Competitive Area Site Analysis for March 2010
MSC Marketing
This chart shows a competitive area web site analysis for a one-year period ending March 2010. In this data, MichaelSaunders.com shows a 25,469 unique visitors, while SignatureSir.com shows 1,516 and PrudentialPalmsRealty.com shows 1.726. Source – compete.com
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Trulia’s March Price Reduction Report - Home Sellers cut $21.6 Billion off Asking Prices
MSC Marketing

photo credit: jackenhackMarch 9, 2010
Today Trulia announced a new all-time low for national home price reduction levels since the company started tracking in April 2009, with 19 percent of listings currently on the market in the United States as of March 1, 2010 experiencing at least one price cut. This represents a 10 percent decrease from the previous month and the first time price reduction levels have dropped below 20 percent. The total dollar amount slashed from home prices dropped to $21.6 billion and the average discount for price-reduced homes continues to hold at 11 percent off of the original listing price.
Many major metros* across the U.S. have seen steady declines in price reductions during the past few months. (More …)
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Let’s Look Past the Headline
MSC Marketing

By Steve Harney on February 8, 2010
in Pricing
Some Hopeful Signs in Home Prices
NPR – January 26, 2010
Reports Suggest Housing Market Stabilizing
Philadelphia Inquirer – January 27, 2010
U.S. Economy: Home Prices, Confidence Climb Further From Abyss
Business Week – January 26, 2010
If you read today’s headlines, you might believe that house prices in this country are stabilizing. As usual, I want to peek behind the headlines and look at the actual report that created them.
In this case, it was the Case Shiller Index, a well respected home pricing index. Many news organizations use this monthly report to tell the story of real estate. But the story of where prices are headed cannot be determined by a report that looks at values two months ago.
Yes, the Case Shiller report that came out at the end of January was reporting on November prices. It takes time to gather the information, create the report and release it.
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