There seems to be a long held American belief currently under attack. For over two hundred years, homeownership in this country was a desire of almost every American family. Recently however, more and more people have been pontificating on the fact that owning your own home should never have been held in such high regard.
I don’t want to overstate my concern as I know that the majority of Americans still hold homeownership sacred. Trulia just did a survey showing seventy seven percent of those questioned still believe that owning a home is a part of the American dream. Yet, it does concern me that, while people are being forced from their home due to economic difficulties, some are claiming that homeownership never should have been the goal anyway.
Let me spend a few moments looking at the financial benefits of owning a home.
You may ask why I would make this argument today knowing that housing is in the midst of one of its worst times ever. Well, quite frankly, the last ten years have not treated the homeowner that badly. Obviously, people who purchased a home in 2006 and 2007 have seen their value depreciate over the last two or three years. But, real estate was never seen as a good short-term investment.
If we look at housing values over the last 10 years, we find that even through these tough times real estate has averaged over fifty percent return as an investment. (More …)
Updates from February, 2010
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Homeownership: Still the American Dream
MSC Marketing
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Broker Report - Michael Saunders & Company and Signature Sotheby's, Manatee 2009 One Million+
MSC Marketing
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Broker Report - Michael Saunders & Company and Signature Sotheby's, Sarasota 2009 One Million+
MSC Marketing
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Broker Report - Michael Saunders & Company and Signature Sotheby's, Sarasota 2009 All Price Points
MSC Marketing
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Global Statistics 2009 - 12 Month Period Ending in Q4
MSC Marketing
An indicator of continued interest in Florida’s Gulf Coast real estate and the proven support services of Michael Saunders & Company. Visits to the popular Sarasota real estate website michaelsaunders.com in the 12-month period ending Q4, 2009 have increased by 34 percent when compared to the previous 12-month period.
**Click on the image below to download a PDF version of the flyer.
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NAR - Frequency and Usefulness of Information Sources
MSC Marketing
Perhaps more important than simply the use of various sources of information is the frequency and usefulness a buyers access these sources. By a wide margin, the Internet and real estate agents are the most useful for the home search process.
Source: National Association of Realtors, 2009 Profile of Home Buyers and Sellers
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OMG! Is that a Luxury Home Buyer I See?
MSC Marketing
by Steve Harney on December 29, 2009
Though the upper end market has been weak over the last few years, this may be proof that it is starting to turn. It is something we will continue to keep our eye on.
Yesterday, we reported on the differences between two major housing reports that were released last week. Today, I want to comment on something both reports had in common but has been vastly under-reported: the sudden increase in sales of luxury homes.The past several months have shown a tremendous uptick in buyer activity. And, though the market has been buoyed by the increase in sales, the major drawback was that it was mostly low-end properties that were selling.
But there is some great news! The mid-tier and upper-tier prices are beginning to show movement!! (More …)
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Home Sales: UP…no wait…DOWN…no wait…
MSC Marketing
by Steve Harney on December 28, 2009This past week there were two different housing reports released. The first was the National Association of Realtors’ ‘Existing-Home Sales Report’ and the other was the U.S. Census Bureau’s ‘New Construction Report’. The most confusing part of the news is how divergent the data on the reports was.
The Existing-Home Sales Report showed a month-over-month increase in sales of a whopping 7.4%. Obviously, this was interesting news to anyone with a stake in the current market (buyers, sellers and real estate professionals). It showed that the market is gaining strength and looking much healthier going into 2010 than it looked going into 2009.
Then, just one day later, the New Construction Report was released showing that sales month-over-month had fallen by 11.3%. Again, interesting news to anyone involved in the market. It forced us to question what we were so sure of just the day before.
One report showed the real estate market as getting much stronger. The other showed the exact opposite. How do we make sense of the differences? By going beyond the headlines and taking a closer look at each report.
The numbers being reported were for the month of November. The Existing-Home Sales Report quantifies the number of resale homes that closed that month. The New Construction Report reports the number of new construction homes that entered into contract that month. So, as we can see, we are not actually comparing apples to apples in the reports.

Additionally, November home sales (whether resale or new construction) had an outside force which had a huge impact on the numbers – the $8,000 Federal Tax Credit.
If we remember, the original end date of the Tax Credit was to be November 30, 2009 (the date you needed to close on your purchase to be eligible for the credit). Most experts did not believe the federal government would extend the credit (which it did). That meant that, as buyers were making a purchasing decision, they needed to buy a house that they could close on by November 30.
If they went to contract on a new home even in October there was a good chance they would not be able to close on it in time for the tax credit. So, as we got closer to the expiration date of the credit, more and more buyers saw a resale purchase as their only option.
The result?
Existing home sales went up and new construction sales went down thus explaining the differences in the two reports.
What does this teach us? Well, I think there are two points:
- Existing home sales were not as strong as the report suggests and new construction sales were not as weak. It was not natural demand that created the differences. It was the outside influence of the tax credit.
- More importantly, it shows us the power of the tax credit. The big question that must now be addressed is what will happen to all sales when the tax credit extension expires on April 30, 2010 (when a house must now be in contract). Will there be a huge drop-off in demand across the board the same way we saw it impact the new construction market in November?
There are reasons a buyer should buy now and those reasons have and will continue to spur demand. As the following table shows, once those reasons fade, so will demand.

I think we must realize that the price you can get for your home this winter and early spring will be greater than what you can reasonably hope for in the second half of 2010 when interest rates will raise and the tax credit will disappear. As Forbes.com reported:
“Late spring and summer are usually thought of as the best times to put a home on the market because buyer demand builds steadily through spring … But this year, experts predict that the selling boom, which normally starts in spring, will hit at a different time than it has in the past. Sellers with flexibility should market their homes earlier in the year.”
If you are considering selling your house in the next year, now might be the time to put it on the market.
http://kcmblog.com/2009/12/28/home-sales-up-no-wait-down-no-wait/
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Competitive Area Site Analysis for October 2009
MSC Marketing
This chart shows a competitive area web site analysis for a one-year period ending October 2009. In this data, michaelsaunders.com shows a yearly gain of 34.52% other local real estate companies. Source – compete.com
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Global Statistics 2009 - 12 Month Period Ending in Q3
MSC Marketing
An indicator of continued interest in Florida’s Gulf Coast real estate and the proven support services of Michael Saunders and Company. Visits to the popular Sarasota real estate web site michaelsaunders.com in the 12-month period ending Q3, 2009 have increased by 36 percent when compared to the previous 12-month period.
Statistics provided by Google Analytics.
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