Click on the below document for printable format.
Updates from November, 2011
-
Michael Saunders & Company Exponentially Website Information
Beth Ward
-
Michael Saunders & Company Market Leader April 2011 all price points and $1 Million plus
Beth Ward
Click on below image for a printable format.
-
Michael Saunders & Company Market Leader in all Price Points April 2011
Beth Ward
Click on the chart for printable format.
-
Michael Saunders & Company International Affiliations
MSC Marketing
Click on the below document for the printable format
-
Michael Saunders & Company Achieves Significant Exposure in the UK Press
Beth Ward
Click the below document for a printable format.
-
Myths: The Earth Is Flat and Newspapers Sell Houses
MSC Marketing
by The KCM Crew on November 16, 2010 ·
It is amazing how masses of people can believe something that is absolutely untrue. The greatest example of this is that at one time the vast majority of people believed the world to be flat. Today, we want to debunk another commonly held belief – that newspapers sell houses. Somehow this notion gained believability even though the facts consistently prove it to not be true.We should know what methods perspective purchasers use to find the home of their dreams when we are selling our house. That would enable us to develop the best marketing strategy to attract a buyer. The National Association of Realtors (NAR) has just released the 2010 Profile of Home Buyers and Sellers*. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.
Let’s look at the actual search habits of today’s buyers as reported by NAR:
It might interest everyone to know that less than 2% looked in newspapers, magazines or home buying guides when starting the search process. What do most buyers do?
We can see that buyers today want to explore their options online (combined 47%) or check with industry professionals (combined 27%). You might be ready to argue that the use of the internet is a new phenomenon over the past year or so. However, the report looks back over the last nine years. Though it is true that the percentage of those using the internet has dramatically increased (from 8% to 37%), it might interest you to find out that even back in 2001 only 9% of buyers found their home through print media (again, that number is now 2%).
If you want to develop a great marketing strategy to give your house maximum exposure, forget newspapers and look toward the internet. Where on the internet? The NAR report breaks down the most searched web sites this way:
The buyer is attracted to the type of sites that have the greatest number of listings. These sites are normally generated by the real estate industry. You should make sure your home is on as many of these sites as possible. That will give you the best chance of attracting your buyer.
Bottom Line
Print media never was a great way to market a house for sale and its effectiveness is diminishing each year. Meet with a local real estate professional and put together an internet marketing strategy worthy of your home.
http://kcmblog.com/2010/11/16/myths-the-eart-is-flat-and-newpapers-dont-sell-houses/
-
Christie's Great Estates Quick Facts
MSC Marketing
Click the image to see full size chart in printable format.
-
A Rewarding Experience - Still the Gulf Coast's Leading Authority
MSC Marketing
Click the image to see full size chart in printable format.
-
International Affiliations
Beth Ward
For over three decades, Michael Saunders & Company has achieved success in marketing the properties through prestigious, exclusive affiliations with a select network of world-class industry leaders. These global connections place our entire collection in front of millions of prospective buyers and increase awareness of Florida’s Gulf Coast as an incomparable destination.Click on image below for the printable format.
-
Tips to Differentiate Yourself through Value-Added Selling
MSC Marketing
RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying decisions on these criteria. But competing on price will only cost you profit. Why do some companies offer discounts? Well first of all, it’s a way to buy market share, kind of like a loss leader in retail. They treat the loss as a way to gain customers. The problem is that if they ever want to raise their fee and make a profit, it will be very difficult to do so. They may get more market share…but not more profit. Both you and your company are sometimes tempted to cut a fee to get one more listing or one more percentage market share; only you can answer, is it worth it? (More …)
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post