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Updates from November, 2011
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By Chris Bibey
RISMEDIA, November 18, 2010—Are you worried that your direct mail campaign is stalling? Even though changes may be in store, you are probably closer to success than you ever imagined possible. By following the five tips below, you can save your direct mail campaign from disaster, and subsequently use this marketing strategy to increase sales and profits.
1. Be consistent. As a real estate agent, you should realize how important it is to be consistent with your marketing efforts. Direct mail is not something you should use one month, forget about the next, and consider again in the future. Instead, get on a schedule, regardless of what type of mail you are sending, and stick to it.
2. Hire a professional. Even though you may enjoy doing some things on your own, when it comes to marketing your services with direct mail, it is essential that you hire professional assistance. This is a good idea for two reasons: 1. A professional can customize a campaign to suit your exact needs based on their past experience and success. 2. Your job is to help people buy and sell homes. The less time you spend on marketing related tasks, the more time you have for client interaction.
3. Think outside the box. Every day, consumers across the country receive loads of junk mail. If you don’t do something to stand out, your mail has a very good chance of getting lost in the shuffle. Maybe you should send a sales letter or brochure if other agents in your area are only utilizing post cards. Or maybe you should opt for a post card that is unique in its design and presentation. No matter what, it is important that your direct mail stands out.
4. Stay organized. Your marketing efforts need to be well organized, regardless of who is in charge and how many pieces you are sending. Do you know where your mailing list is located? Do you know which people on your list are past customers and which ones are prospects? Organization goes together hand-in-hand with tip number one above. When you are organized it is much easier to be consistent with your strategy.
5. Track your results. Are you getting better results from post cards or sales letters? How much money are you spending on each campaign? Are you losing money, breaking even, or coming out on top? These are the types of questions that you should be able to answer. Once you know which type of campaign is working best, you can then focus your time and money in the right place.
By implementing these five tips, you should notice an improvement in the overall success and efficiency of your direct mail strategy. Print This Post
RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number one trend in America right now is skepticism and the result has been an increased degree of speculation in all types of decision making…including selecting a real estate associate or company to work with.
Thanks to social media and social networking, branding is morphing and taking on an additional life. As the “Socialnomics” video Allan Dalton showed during the Social Media Summit pointed out, “word of mouth is now world of mouth.” When looking at the building blocks of effective branding in today’s culture, the very first thing to consider is that communication today is no longer one-to-one but one-to-many. (More …) Print This Post
“Today’s buyer is more educated than ever before.”
These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer.
It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.
Real Estate Marketing Reboot is a one-day course that expands on marketing fundamentals, teaching students everything from branding and relationship marketing to social media technologies and practical business-building tips. (More …) Print This Post
RISMEDIA, March 17, 2010—In 2009, the total number of available transaction sides per agent increased by a whopping 13%. This is the largest recorded gain in over 25 years. Simply put, there is still a lot of business to be had and a lot fewer agents going after it. Successful agents have embraced the change and are already profiting. The current marketplace is full of challenges but it also provides more niche opportunity than ever before. The following four strategies will help you profit from niche marketing in today’s market. (More …) Print This Post
By Dr. Maya Bailey
RISMEDIA, February 13, 2010—In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very similar. The clients that I work with who are afraid to be successful often had situations in their childhood that caused them to retreat. There were hostile environments, turmoil, chaos and fighting, and the individual did the only safe thing to do, which was to withdraw and form the belief that it’s really not safe to be visible. Along with that, other core beliefs that were formed include: It’s not safe to express my feelings; it’s not safe to be myself; it’s not safe to succeed. Basically, succeeding was not safe because succeeding left the client more exposed, more visible, and therefore a possible target for punishment or disapproval. (More …) Print This Post
The answer is quite simple: maximum exposure to potential buyers through advanced marketing strategies. By utilizing the MLS, in combination with a targeted Web strategy and search engine positioning, we can offer marketing resources most sellers don’t have to build a website and implement an in-depth strategy to expose their home to the most potential buyers.
By taking your offline farming strategy to your website, you will be able to grow your listing inventory, market share and show your sellers your unique position to expose their home to potential buyers looking in their community.
What’s the Purpose of Farming?
The purpose of farming is to have a “bull’s-eye” focus on a core area in your marketplace where you build long-term relationships with homeowners. The goal of this strategy is to be the real estate agent that comes to mind when they think “real estate.”