Updates from November, 2010

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  • Real Estate Marketing Strategies: How to Stay Positive No Matter What

    9:14 am on November 2, 2010 | Comments:0
    Tags: , , , ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

    By Dr. Maya Bailey

    RISMEDIA, October 28, 2010—It is more important than ever that we find ways to stay positive, especially as we continue to make our way through today’s real estate market. Your success depends on your mindset, not on the economy or the marketplace. How do I know this to be a fact? I’ve interviewed hundreds of top producing sales people all over the U.S. and Canada, and when I asked them the secret to their success, unquestionably and without a doubt and independent of each other, they all said the same thing, “my mindset.”

    These are top producing sales people that have been in the business for 10, 20, or even 30 years. They’ve been through up times, down times, and all kinds of different markets, and they said without a doubt it was their mindset .When times get tough, people start to look outside of themselves for answers and what they really need to do is look inside themselves and ask themselves the question, “How can I stay positive, how can I stay hopeful, how can I stay optimistic?” (More …)

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  • KMC Quick Tips

    1:29 pm on October 26, 2010 | Comments:0
    Tags: , , , ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

    NOTICE: In an effort to better the offerings of KCM, this free monthly newsletter will now focus on what each real estate professional needs to be doing right now in order to stay ahead. Each month we will give you 5 Quick Tips to help you achieve success in your market, as well as some inspirational words to keep you going. Therefore, we have decided to rename it KCM Quick Tips. If you are looking for more news-related articles, hop on over to The KCM Blog, and if you’re interested in seeing more visuals that you can share with your clients, discover the benefits of a KCM membership. (More …)

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  • 4 Tips to Profit from Niche Marketing

    3:17 pm on March 18, 2010 | Comments:0
    Tags: , ,   Filed under: Best Practices, Business Development, Marketing, Motivation

    RISMEDIA, March 17, 2010—In 2009, the total number of available transaction sides per agent increased by a whopping 13%. This is the largest recorded gain in over 25 years. Simply put, there is still a lot of business to be had and a lot fewer agents going after it. Successful agents have embraced the change and are already profiting. The current marketplace is full of challenges but it also provides more niche opportunity than ever before. The following four strategies will help you profit from niche marketing in today’s market. (More …)

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  • Are You Afraid to be Successful?

    11:03 am on February 16, 2010 | Comments:0
    Tags: , ,   Filed under: Listing Presentation, Marketing, Motivation

    By Dr. Maya Bailey

    RISMEDIA, February 13, 2010—In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very similar. The clients that I work with who are afraid to be successful often had situations in their childhood that caused them to retreat. There were hostile environments, turmoil, chaos and fighting, and the individual did the only safe thing to do, which was to withdraw and form the belief that it’s really not safe to be visible. Along with that, other core beliefs that were formed include: It’s not safe to express my feelings; it’s not safe to be myself; it’s not safe to succeed. Basically, succeeding was not safe because succeeding left the client more exposed, more visible, and therefore a possible target for punishment or disapproval. (More …)

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  • 3 Tips to Tailor Your Web Strategy and Build Your Listing Inventory

    8:35 am on February 11, 2010 | Comments:0
    Tags: , , , , ,   Filed under: Marketing, Motivation, Technology, Web

    RISMEDIA, February 11, 2010—More than ever before, home buyers are on the Web and sellers want to sell their homes. What can we, as Realtors, give sellers that they can’t get by going FSBO?

    The answer is quite simple: maximum exposure to potential buyers through advanced marketing strategies. By utilizing the MLS, in combination with a targeted Web strategy and search engine positioning, we can offer marketing resources most sellers don’t have to build a website and implement an in-depth strategy to expose their home to the most potential buyers.

    By taking your offline farming strategy to your website, you will be able to grow your listing inventory, market share and show your sellers your unique position to expose their home to potential buyers looking in their community.

    What’s the Purpose of Farming?
    The purpose of farming is to have a “bull’s-eye” focus on a core area in your marketplace where you build long-term relationships with homeowners. The goal of this strategy is to be the real estate agent that comes to mind when they think “real estate.”

    (More …)

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  • 8 Ways to Make More Meaningful Business Connections in 2010

    2:16 pm on January 15, 2010 | Comments:0
    Tags: , , , , , Today's Market Place   Filed under: Motivation, People, The Housing Market

    RISMEDIA, January 15, 2010—It’s official: We survived 2009. But you’re probably not spinning around in your office chair, throwing confetti in the air to celebrate. That’s because though you may have survived, 2009 was an especially difficult year for business. And one major business casualty in the last year was customer-business trust. Damaged by the Madoffs, AIGs, and GMs of the world and forced by a down economy and growing unemployment to pinch every penny, many customers are simply finding it difficult to hand their trust over to those with whom they do business.

    “After all the debacles of 2009, people want to know who they are doing business with,” explains Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life. “Relationships are more important than ever, particularly when it comes to doing business. And thanks to social media, mobile technology, and the ever-expanding Internet, it’s easier than ever to connect with others. (More …)

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  • 5 Tips for Connecting with Buyers and Sellers

    2:20 pm on January 11, 2010 | Comments:0
    Tags: , , , , ,   Filed under: Buyer Info, Motivation, Seller Info

     RISMEDIA, January 6, 2010—Over the last few months, there has been a lot of talk about how times are changing when it comes to marketing and connecting with today’s buyers and sellers. Here are some questions that have been brought to me and I thought I would share the answers with you. (More …)

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  • 4 Ways to Up Your Networking Ante at This Year's Holiday Parties

    9:33 am on December 17, 2009 | Comments:0
    Tags: , , , , ,   Filed under: Motivation, People

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  • 11:07 am on December 9, 2009 | Comments:0
    Tags: , , , , , ,   Filed under: Motivation

    7 Ways to Take Advantage of the Extended Tax Deduction

    By Bob Corcoran

    For more information, visit http://www.CorcoranCoaching.com.

    Now is the time to act because we don’t know if Congress will extend the deduction a third time. My guess is no. I believe lawmakers and economists expect natural market forces to take over in the busy season in the spring of 2010 without the incentives.

    RISMEDIA, December 9, 2009—Look who got an early holiday present—Realtors and the rest of the folks interested in buying and selling homes.

    Bob Corcoran is a nationally recognized speaker and author who is founder and president of Corcoran Consulting Inc. (CorcoranCoaching.com, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential or commercial broker or agent’s existing practice.

    Hats off to the National Association of Realtors (NAR) and its lobbying efforts for bringing us fantastic news out of Washington, D.C.–lawmakers have extended the homebuyer tax credit to April 30, 2010. And they’ve sweetened the deal: the law increases the limit for couples to $225,000 in annual income, roughly $55,000 more than the existing law.

    Plus, it adds a nice $6,500 carrot for those who’ve lived in their homes for five of the prior eight years to buy up or buy elsewhere. I believe this will move houses at both the lower and higher ends as well.

    This news is a perfect opportunity for Realtors to capitalize on several levels:

    1. Stand out from the crowd – Many Realtors take a break near the end of the year. If you choose to keep working, you’ll not only stand out from the crowd, you’ll be able to get the most out of the extension and improve your bottom line.

    (More …)

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  • 10 Tips to Prepare for a Market Rebound

    4:17 pm on December 8, 2009 | Comments:0
    Tags: , , , , , ,   Filed under: Motivation

    realtor_with_clients_1203Are you ready for the potential of the market resurging in 2010? If you have been in real estate long enough, you will remember what happened in the last two big turnarounds in the ’80s and ’90s; those who were positioned had multiple closings all at once. So what is a strategy that would position you for winning if the market surges back?

    Consider these 10 things to prepare for a real estate resurgence:

    1. Keep some momentum going. You should have marketing in place so that you are not scrambling to get leads after the market has taken off. Even if your marketing and advertising is running on a lean schedule, keep lead generation in place so it is a matter of speeding up, not starting up when the market turns. Otherwise, you could miss the wave of transactions that occur when the demand re-emerges.

    2. Don’t throw away any leads. With the exception of those who filled out a lead form with a name like “Mickey Mouse,” keep an active database going of every single ad response, open house attendee, report request and Internet lead. If you have a system to categorize them and send specific content based on the customer type that is even better.

    (More …)

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