Updates from December, 2010

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  • 2011 Trends: Social Media Meets E-mail

    9:58 am on December 22, 2010 | Comments:0
    Tags: , , ,   Filed under: Agent advice, Agent information, networking, social networking

    RISMEDIA, December 22, 2010—It’s that time of year again. With the dropping of the disco ball on New Year’s Eve come predictions for the New Year. Melanie Attia, e-mail marketing expert and product manager for Campaigner, a leading e-mail marketing service provider, believes businesses and consumers will be interested in watching the following trends in 2011.

    1. Social media and e-mail. Integrating your social media and e-mail marketing efforts will continue to grow in importance. It’s been reported that e-mail campaigns that include social media lift success rates by 20%. Quite simply, 2011 will be the year social media extends the reach of our e-mail messages to networks of influencers who ‘share’ your content, endorsing you to their network of friends, compelling them to subscribe to your list, and opening up new sales channels in this modern version of a word-of-mouth campaign. It’s up to you to ‘be everywhere,’ on every social network, which leads us to number two on our list.

    2. Corporate social identity control. Start by searching for your company name or organization online. What do you find? Make sure you secure a Facebook fan page for your business. After all, they’re free and all the cool kids are doing it. While you’re at it, head on over to LinkedIn, another great place to aggregate your contacts and get endorsements from those you’ve done business with.

    3. QR codes. The younger and more talented sibling of the lowly bar code, the QR code rose to prominence in 2010, popping up in supermarkets, magazines, and even on signage such as bus stops. Read through the lens of a smartphone camera, QR codes lead those who can’t help but scan them to Web pages, giving you another way to help you grow your subscriber list, or to give your recipients a way to redeem a discount, be it online or in store.

    For more information, visit http://www.campaigner.com.


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  • 8 Reasons Why E-mail Marketing Works

    9:21 am on November 9, 2010 | Comments:0
    Tags: , , , business developement, , ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, social networking, Technology, Web

    By Wendy Lowe

    RISMEDIA, July 26, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating sales.

    Want proof? When Shop.org surveyed retailers for their State of Retailing Online 2009 report, they found that e-mail was the most-mentioned successful tactic overall. The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed e-mail marketing second only to SEO for generating conversions. And, research conducted in 2009 by the Direct Marketing Association (DMA) demonstrated that e-mail out-performs all other forms of direct marketing.

    The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is e-mail marketing so effective?

    There are several reasons, and real estate agents who embrace these principles will quickly find themselves joining in the chorus of praise. (More …)

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  • How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content

    10:36 am on October 7, 2010 | Comments:0
    Tags: , , , ,   Filed under: Agent advice, Agent information, Business Development, social networking, Web

    By Gee Dunsten

    While many may be blogging, very few are doing it on a regular basis with this focus of providing relevant content. However, that’s exactly where people need to start in order to develop an effective social media plan. Effective blogging has got to be a balance of planting seeds and expressing views on a particular topic while at the same time getting others to contribute—that’s how blogging grows exponentially. You have to look for great ideas and important things to blog about and also harvest what people want to know about. In essence, you need to become a local media outlet.

    If your blog is content-oriented and relevant, then you don’t have to worry about stepping around the subject of real estate. If your direction is right and your commitment is pure, then the real estate business will follow. San Diego top producer Gregg Neuman, for example, has mastered and capitalized on this concept. Gregg has multiple blogs on multiple communities and condo communities. Pre-real estate, Gregg was a world-class bartender and learned how to listen to people and stay abreast of the things that were important to them. That talent has now cascaded through his social media marketing plan and makes his blog a huge part of his success. (More …)

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  • For Social Media ROI, Content Rules

    9:17 am on July 15, 2010 | Comments:0
    Tags: , , ,   Filed under: Agent advice, Best Practices, Business Development, networking, social networking

    The Real Estate Professor by Gee Dunsten

    RISMEDIA, July 15, 2010—If we turn the clock back 30 years ago, when we started down this path as real estate agents, it was all about “Call us if you want to sell your home or find a home.” Eventually, we moved from a selling and listing focus to a marketing and then social marketing focus. In the last 2-3 years in particular, however, our industry has experienced perhaps our most significant shift—we’ve moved from being a product-based industry to an advice-based industry. This is exactly where social media comes in.

    As real estate professionals, social media allows us to expand our reach and can help position us as what I call “knowledge leaders.” But this doesn’t happen just by posting or tweeting. Using social media effectively requires creating a specific strategy, and this strategy must revolve around providing content, because this business is no longer about us, it’s about understanding what we can provide in terms of advice. It’s no longer about who we know—it’s about who knows us and this is where social media plays a big role. (More …)

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