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Updates from June, 2012
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2012 Year in Review Web Statistics
MSC Marketing
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Michael Saunders & Company Exponentially Website Information
Beth Ward
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Michael Saunders & Company International Brochure
Beth Ward
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Michael Saunders & Company Web Statistics May 2011
Beth Ward
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Michael Saunders & Company Introduces New Mobile Website
Beth Ward
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Myths: The Earth Is Flat and Newspapers Sell Houses
MSC Marketing
by The KCM Crew on November 16, 2010 ·
It is amazing how masses of people can believe something that is absolutely untrue. The greatest example of this is that at one time the vast majority of people believed the world to be flat. Today, we want to debunk another commonly held belief – that newspapers sell houses. Somehow this notion gained believability even though the facts consistently prove it to not be true.We should know what methods perspective purchasers use to find the home of their dreams when we are selling our house. That would enable us to develop the best marketing strategy to attract a buyer. The National Association of Realtors (NAR) has just released the 2010 Profile of Home Buyers and Sellers*. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.
Let’s look at the actual search habits of today’s buyers as reported by NAR:
It might interest everyone to know that less than 2% looked in newspapers, magazines or home buying guides when starting the search process. What do most buyers do?
We can see that buyers today want to explore their options online (combined 47%) or check with industry professionals (combined 27%). You might be ready to argue that the use of the internet is a new phenomenon over the past year or so. However, the report looks back over the last nine years. Though it is true that the percentage of those using the internet has dramatically increased (from 8% to 37%), it might interest you to find out that even back in 2001 only 9% of buyers found their home through print media (again, that number is now 2%).
If you want to develop a great marketing strategy to give your house maximum exposure, forget newspapers and look toward the internet. Where on the internet? The NAR report breaks down the most searched web sites this way:
The buyer is attracted to the type of sites that have the greatest number of listings. These sites are normally generated by the real estate industry. You should make sure your home is on as many of these sites as possible. That will give you the best chance of attracting your buyer.
Bottom Line
Print media never was a great way to market a house for sale and its effectiveness is diminishing each year. Meet with a local real estate professional and put together an internet marketing strategy worthy of your home.
http://kcmblog.com/2010/11/16/myths-the-eart-is-flat-and-newpapers-dont-sell-houses/
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Delivering Your Home Exponentially
Beth Ward
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8 Reasons Why E-mail Marketing Works
MSC Marketing
By Wendy Lowe
RISMEDIA, July 26, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating sales.Want proof? When Shop.org surveyed retailers for their State of Retailing Online 2009 report, they found that e-mail was the most-mentioned successful tactic overall. The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed e-mail marketing second only to SEO for generating conversions. And, research conducted in 2009 by the Direct Marketing Association (DMA) demonstrated that e-mail out-performs all other forms of direct marketing.
The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is e-mail marketing so effective?
There are several reasons, and real estate agents who embrace these principles will quickly find themselves joining in the chorus of praise. (More …)
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How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content
MSC Marketing
By Gee Dunsten
While many may be blogging, very few are doing it on a regular basis with this focus of providing relevant content. However, that’s exactly where people need to start in order to develop an effective social media plan. Effective blogging has got to be a balance of planting seeds and expressing views on a particular topic while at the same time getting others to contribute—that’s how blogging grows exponentially. You have to look for great ideas and important things to blog about and also harvest what people want to know about. In essence, you need to become a local media outlet.If your blog is content-oriented and relevant, then you don’t have to worry about stepping around the subject of real estate. If your direction is right and your commitment is pure, then the real estate business will follow. San Diego top producer Gregg Neuman, for example, has mastered and capitalized on this concept. Gregg has multiple blogs on multiple communities and condo communities. Pre-real estate, Gregg was a world-class bartender and learned how to listen to people and stay abreast of the things that were important to them. That talent has now cascaded through his social media marketing plan and makes his blog a huge part of his success. (More …)
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Mayfair International announces re-launch of property search on The Telegraph website
MSC Marketing
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The Telegraph have recently re-launched their property search section and this provides Mayfair International Realty members with outstanding on-line expose.
Mayfair International Realty have played a key role in the development of the new site and we think you will find it much clearer and easier to navigate than the old one. The listings are displayed in a much more appealing way and we think they are easier to find too as you can switch currencies, add a “keyword” search using selected words from the listing description and filter your search by either price or time on the market.
We hope you will find the attached piece useful for agents to show to sellers and prospective sellers.
Remember – Telegraph Online is the Telegraph’s award winning website and the UK’s most visited quality newspaper website with 32.5 million unique global users monthly (a year-on-year increase of over 28.7%) – with 276 million page views monthly.
To see a selection of listings click here:
http://propertysearch.telegraph.co.uk/overseasresults.aspx?type=b&country=USA®ions=Florida&keywords=sarasota&pricefrom=0&priceto=999999999¤cy=GBP&minbeds=0&maxbeds=99&sortby=price&sortdir=desc&page=1
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