The 2012 calendars are now available on Xpressdocs. There are six different templates and two sizes of postcards, 8.5 x 5.5 and 11 x 5.5.
Log onto Xpressdocs through the MSC Intranet Site for further information.
Latest Updates: agent information RSS
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Michael Saunders & Company 2012 Calendars are now available!
Beth Ward
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Luxury Portfolio Year End Web Statistics 2010
Beth Ward
Double click on image to open report
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November 2010 Single Family Sales from Florida Realtors®
MSC Marketing
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November 2010 Condo Sales from Florida Realtors®
MSC Marketing
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2010 MSC Web Stats and Regional Market Share
Beth Ward
Click on the below item for printable format of Web Stats and Regional Market Share
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Dr. Doom, Mr. Bear and Real Estate
MSC Marketing
by The KCM Crew on December 27, 2010
Trying to negotiate the current housing market is difficult. There are so many external variables impacting real estate it seems almost impossible to project where sales and prices are headed. But, there were two people who saw the challenges we are currently experiencing back in 2005-2006. They looked at the market and predicted we were in for the collapse that occurred. Who are these men? How do they see real estate today? What are they doing to take advantage of the current market?Dr. Doom
Nouriel Roubini is a teacher at New York University. He warned that borrowers defaulting on their mortgage loans would unleash a housing bust and deep recession.
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Existing-Home Sales Resume Uptrend with Stable Prices
MSC Marketing
RISMEDIA, December 23, 2010—Existing-home sales got back on an upward path in November 2010, resuming a growth trend since bottoming in July, according to the National Association of REALTORS®. Existing-home sales, which are completed transactions that include single-family, townhomes, condominiums and co-ops, rose 5.6% to a seasonally adjusted annual rate of 4.68 million in November from 4.43 million in October, but are 27.9% below the cyclical peak of 6.49 million in November 2009, which was the initial deadline for the first-time buyer tax credit.Lawrence Yun, NAR chief economist, is hopeful for 2011. “Continuing gains in home sales are encouraging, and the positive impact of steady job creation will more than trump some negative impact from a modest rise in mortgage interest rates, which remain historically favorable,” he said.
Yun added that home buyers are responding to improved affordability conditions. (More …)
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2011 Trends: Social Media Meets E-mail
MSC Marketing
RISMEDIA, December 22, 2010—It’s that time of year again. With the dropping of the disco ball on New Year’s Eve come predictions for the New Year. Melanie Attia, e-mail marketing expert and product manager for Campaigner, a leading e-mail marketing service provider, believes businesses and consumers will be interested in watching the following trends in 2011.1. Social media and e-mail. Integrating your social media and e-mail marketing efforts will continue to grow in importance. It’s been reported that e-mail campaigns that include social media lift success rates by 20%. Quite simply, 2011 will be the year social media extends the reach of our e-mail messages to networks of influencers who ‘share’ your content, endorsing you to their network of friends, compelling them to subscribe to your list, and opening up new sales channels in this modern version of a word-of-mouth campaign. It’s up to you to ‘be everywhere,’ on every social network, which leads us to number two on our list.
2. Corporate social identity control. Start by searching for your company name or organization online. What do you find? Make sure you secure a Facebook fan page for your business. After all, they’re free and all the cool kids are doing it. While you’re at it, head on over to LinkedIn, another great place to aggregate your contacts and get endorsements from those you’ve done business with.
3. QR codes. The younger and more talented sibling of the lowly bar code, the QR code rose to prominence in 2010, popping up in supermarkets, magazines, and even on signage such as bus stops. Read through the lens of a smartphone camera, QR codes lead those who can’t help but scan them to Web pages, giving you another way to help you grow your subscriber list, or to give your recipients a way to redeem a discount, be it online or in store.
For more information, visit http://www.campaigner.com.
http://rismedia.com/2010-12-21/2011-trends-social-media-meets-e-mail/
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The Trick Is To Not Flood the Valley
MSC Marketing
by The KCM Crew on December 20, 2010
Banks and the government have struggled to get the current foreclosure situation under control. The modification programs have helped many families avoid foreclosure. However, the number is but a small percentage of those incapable or unwilling to pay their mortgage. This has resulted in an ever increasing number of bank owned foreclosures (REOs).The banks are in a difficult situation. If they release this inventory of discounted properties to the market too quickly, it could crush prices causing even more foreclosures. If they release it too slowly, any housing recovery would be further delayed. Imagine a dam, and look at the foreclosures as water behind the dam. The banks needed to find the perfect amount of water they could release to feed the river below but not flood the valley.
This past summer banks finally found that perfect number – not too many, not too few – that the market could handle. Being confident that they had a handle on the challenge, banks increased their repossessions of delinquent properties. Repossessions were up 49 % in August. September set an all-time record for reposed homes. However, in their haste to build that inventory, they got sloppy with their procedures.
When this was revealed, both private and government institutions mandated that the banks declare a moratorium on foreclosures until the irregularities were corrected.
In essence, they put a cork in the dam.
The banks have now revised their procedures and feel comfortable with the accuracy of their paperwork. They will begin to release foreclosures after the first of the year.
The cork is about to be removed.
What will this do to prices?
Both the Bank of America and Fannie Mae have projected that house prices will fall dramatically at the end of the first quarter of 2011 and then slowly move upward through the rest of the year. Why the dramatic drop in values after the start of the year? Perhaps the people in control of the cork know exactly when it will be removed and realize the short term implications.
Bottom Line
There is currently a window of opportunity to sell your home before the discounted properties again re-enter the market and put downward pressure on prices. If you plan to sell within the next year, now might be the time.
http://kcmblog.com/2010/12/20/the-trick-is-to-not-flood-the-valley/
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Fed Holds Course on Bond Purchases, Interest Rates
MSC Marketing
By Don Lee and Tom Petruno
RISMEDIA, December 16, 2010—(MCT)—The Federal Reserve, saying that the economic recovery was not strong enough to bring down unemployment, vowed to stick with its controversial bond-buying program to spur growth and to hold short-term interest rates at near zero for the foreseeable future.In their last scheduled meeting of the year, Fed monetary policymakers gave a cautious assessment of the recovery even as more private economists raised their growth projections after a strong retail sales report.
With the notable exception of the November jobs report, economic data generally have been looking better in recent weeks. And with the compromise tax deal moving through Congress with its billions of dollars in new stimulus in the form of lower taxes, many analysts see the pace of economic growth accelerating next year.
With the combination of the Fed’s stimulus and the tax-cut package, the government is pulling out all the stops “to get growth,” said Charles Comiskey, head of Treasury trading at Scotia Capital in New York. (More …)
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