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  • Myths: The Earth Is Flat and Newspapers Sell Houses

    3:23 pm on November 16, 2010 | Comments:0
    Tags: , , Best Practices, , , , , , ,   Filed under: Agent advice, Agent information, Best Practices, Buyer Info, Consumer news and advice, Listing Presentation, NAR, National Association of Realtors, Newspaper Industry, People, Seller Info, Web

    by The KCM Crew on November 16, 2010 · 

    It is amazing how masses of people can believe something that is absolutely untrue. The greatest example of this is that at one time the vast majority of people believed the world to be flat. Today, we want to debunk another commonly held belief – that newspapers sell houses. Somehow this notion gained believability even though the facts consistently prove it to not be true.

    We should know what methods perspective purchasers use to find the home of their dreams when we are selling our house. That would enable us to develop the best marketing strategy to attract a buyer. The National Association of Realtors (NAR) has just released the 2010 Profile of Home Buyers and Sellers*. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.

    Let’s look at the actual search habits of today’s buyers as reported by NAR:

    It might interest everyone to know that less than 2% looked in newspapers, magazines or home buying guides when starting the search process. What do most buyers do?


    We can see that buyers today want to explore their options online (combined 47%) or check with industry professionals (combined 27%). You might be ready to argue that the use of the internet is a new phenomenon over the past year or so. However, the report looks back over the last nine years. Though it is true that the percentage of those using the internet has dramatically increased (from 8% to 37%), it might interest you to find out that even back in 2001 only 9% of buyers found their home through print media (again, that number is now 2%).

    If you want to develop a great marketing strategy to give your house maximum exposure, forget newspapers and look toward the internet. Where on the internet? The NAR report breaks down the most searched web sites this way:


    The buyer is attracted to the type of sites that have the greatest number of listings. These sites are normally generated by the real estate industry. You should make sure your home is on as many of these sites as possible. That will give you the best chance of attracting your buyer.

    Bottom Line

    Print media never was a great way to market a house for sale and its effectiveness is diminishing each year. Meet with a local real estate professional and put together an internet marketing strategy worthy of your home.

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  • 8 Reasons Why E-mail Marketing Works

    9:21 am on November 9, 2010 | Comments:0
    Tags: , , Best Practices, business developement, , ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, social networking, Technology, Web

    By Wendy Lowe

    RISMEDIA, July 26, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating sales.

    Want proof? When surveyed retailers for their State of Retailing Online 2009 report, they found that e-mail was the most-mentioned successful tactic overall. The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed e-mail marketing second only to SEO for generating conversions. And, research conducted in 2009 by the Direct Marketing Association (DMA) demonstrated that e-mail out-performs all other forms of direct marketing.

    The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is e-mail marketing so effective?

    There are several reasons, and real estate agents who embrace these principles will quickly find themselves joining in the chorus of praise. (More …)

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  • Real Estate Marketing Strategies: How to Stay Positive No Matter What

    9:14 am on November 2, 2010 | Comments:0
    Tags: , , Best Practices, ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

    By Dr. Maya Bailey

    RISMEDIA, October 28, 2010—It is more important than ever that we find ways to stay positive, especially as we continue to make our way through today’s real estate market. Your success depends on your mindset, not on the economy or the marketplace. How do I know this to be a fact? I’ve interviewed hundreds of top producing sales people all over the U.S. and Canada, and when I asked them the secret to their success, unquestionably and without a doubt and independent of each other, they all said the same thing, “my mindset.”

    These are top producing sales people that have been in the business for 10, 20, or even 30 years. They’ve been through up times, down times, and all kinds of different markets, and they said without a doubt it was their mindset .When times get tough, people start to look outside of themselves for answers and what they really need to do is look inside themselves and ask themselves the question, “How can I stay positive, how can I stay hopeful, how can I stay optimistic?” (More …)

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  • KMC Quick Tips

    1:29 pm on October 26, 2010 | Comments:0
    Tags: , , Best Practices, ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

    NOTICE: In an effort to better the offerings of KCM, this free monthly newsletter will now focus on what each real estate professional needs to be doing right now in order to stay ahead. Each month we will give you 5 Quick Tips to help you achieve success in your market, as well as some inspirational words to keep you going. Therefore, we have decided to rename it KCM Quick Tips. If you are looking for more news-related articles, hop on over to The KCM Blog, and if you’re interested in seeing more visuals that you can share with your clients, discover the benefits of a KCM membership. (More …)

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  • Success Strategies for September 2010

    12:44 pm on August 31, 2010 | Comments:0
    Tags: , , Best Practices,   Filed under: Agent advice, Agent information, Best Practices, Business Development

    August 2010 by The KCM Crew
    1. Realize demand will increase.

    The lull in buying activity that many parts of the country experienced this summer will not continue into the fall. Purchasing activity drops every summer. The tax credit also pulled demand forward from the summer months as people shopped early in order to qualify for the $8,000 or $6,500 credit that was available prior to June 30th. The fall market always outperforms the summer market. Buyers will return. Be prepared for them. (More …)

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  • When it Comes to Branding, Get Real

    10:04 am on August 31, 2010 | Comments:0
    Tags: , , Best Practices, ,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Marketing

    RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number one trend in America right now is skepticism and the result has been an increased degree of speculation in all types of decision making…including selecting a real estate associate or company to work with.

    Thanks to social media and social networking, branding is morphing and taking on an additional life. As the “Socialnomics” video Allan Dalton showed during the Social Media Summit pointed out, “word of mouth is now world of mouth.” When looking at the building blocks of effective branding in today’s culture, the very first thing to consider is that communication today is no longer one-to-one but one-to-many. (More …)

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  • Real Estate Incentives Out of Style among Price-Focused Shoppers

    8:51 am on August 3, 2010 | Comments:0
    Tags: , Best Practices, , , , sellers information   Filed under: Agent advice, Best Practices, pricing, Seller Info

    By Jim Buchtaic

    RISMEDIA, July 30, 2010—(MCT)—Government cash didn’t help John Foley and Cindy Case sell their Minneapolis house before the federal home buyer’s tax credit expired at the end of April, so the couple decided to take matters into their own hands.

    Sales without incentives:
    In lieu of attention-grabbing incentives, here’s what works best today:
    -Price it right. Buyers have access to lots of data, and they’ll know if your house is too expensive.
    -Offer to pay some of the buyer’s closing costs.
    -Maximize exposure. Saturate the Internet and all forms of social media with your listing.
    -Use great photos, not good ones. Make sure your house makes a great first impression.
    -Make it sing. Listing information must be complete and well-written. (More …)

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  • Tips to Differentiate Yourself through Value-Added Selling

    10:55 am on July 28, 2010 | Comments:0
    Tags: , Best Practices, , ,   Filed under: Agent advice, Best Practices, Business Development, Listing Presentation

    RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying decisions on these criteria. But competing on price will only cost you profit. Why do some companies offer discounts? Well first of all, it’s a way to buy market share, kind of like a loss leader in retail. They treat the loss as a way to gain customers. The problem is that if they ever want to raise their fee and make a profit, it will be very difficult to do so. They may get more market share…but not more profit. Both you and your company are sometimes tempted to cut a fee to get one more listing or one more percentage market share; only you can answer, is it worth it? (More …)

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  • Finding Real Estate Success – Selling to the Four Temperament Styles

    5:10 pm on July 26, 2010 | Comments:0
    Tags: , Best Practices, ,   Filed under: Agent advice, Best Practices, Business Development, People

    By John Boe

    RISMEDIA, July 21, 2010—Have you ever wondered why you seem to hit it off right away with some customers, while with others it’s more like oil and water? That’s because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.

    Today we have access to innovative tools such as the Internet, cell phones, faxes and voice mail, all designed to enhance our communications and support us in selling more effectively. Nevertheless, even with all of these technological tools at our disposal, the alarming number of failed relationships, dissatisfied employees and lost sales all reflect the fact that none of us are as effective at understanding others as we would like to believe. For example, what about that sale you thought you had made, but for some unknown reason your prospect changed their mind and didn’t buy…or at least they didn’t buy from you. Chances are you lost that sale because of your inability to recognize and adjust to your prospect’s preferred buying style. This temperament mismatch is often referred to as a “personality conflict.” (More …)

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  • Around the Home: Keep Your Cool while Conserving Energy

    9:44 am on July 19, 2010 | Comments:0
    Tags: Best Practices,   Filed under: Best Practices, Consumer news and advice

    By Terri Bennett

    RISMEDIA, July 17, 2010—(MCT)—Depending on the climate where you live, cooling your home accounts for as much as 50% of the money you spend each month on utilities. As temperatures and humidity levels continue to rise, most of us are seeking relief from the heat this time of year. There are many ways to keep your cool while doing your part to waste less energy. And less energy wasted means more money in your wallet. (More …)

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