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  • Real Estate Marketing Strategies: How to Stay Positive No Matter What

    9:14 am on November 2, 2010 | Comments:0
    Tags: , , , Business Development,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

    By Dr. Maya Bailey

    RISMEDIA, October 28, 2010—It is more important than ever that we find ways to stay positive, especially as we continue to make our way through today’s real estate market. Your success depends on your mindset, not on the economy or the marketplace. How do I know this to be a fact? I’ve interviewed hundreds of top producing sales people all over the U.S. and Canada, and when I asked them the secret to their success, unquestionably and without a doubt and independent of each other, they all said the same thing, “my mindset.”

    These are top producing sales people that have been in the business for 10, 20, or even 30 years. They’ve been through up times, down times, and all kinds of different markets, and they said without a doubt it was their mindset .When times get tough, people start to look outside of themselves for answers and what they really need to do is look inside themselves and ask themselves the question, “How can I stay positive, how can I stay hopeful, how can I stay optimistic?” (More …)

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  • KMC Quick Tips

    1:29 pm on October 26, 2010 | Comments:0
    Tags: , , , Business Development,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Motivation

    NOTICE: In an effort to better the offerings of KCM, this free monthly newsletter will now focus on what each real estate professional needs to be doing right now in order to stay ahead. Each month we will give you 5 Quick Tips to help you achieve success in your market, as well as some inspirational words to keep you going. Therefore, we have decided to rename it KCM Quick Tips. If you are looking for more news-related articles, hop on over to The KCM Blog, and if you’re interested in seeing more visuals that you can share with your clients, discover the benefits of a KCM membership. (More …)

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  • How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content

    10:36 am on October 7, 2010 | Comments:0
    Tags: , , Business Development, ,   Filed under: Agent advice, Agent information, Business Development, social networking, Web

    By Gee Dunsten

    While many may be blogging, very few are doing it on a regular basis with this focus of providing relevant content. However, that’s exactly where people need to start in order to develop an effective social media plan. Effective blogging has got to be a balance of planting seeds and expressing views on a particular topic while at the same time getting others to contribute—that’s how blogging grows exponentially. You have to look for great ideas and important things to blog about and also harvest what people want to know about. In essence, you need to become a local media outlet.

    If your blog is content-oriented and relevant, then you don’t have to worry about stepping around the subject of real estate. If your direction is right and your commitment is pure, then the real estate business will follow. San Diego top producer Gregg Neuman, for example, has mastered and capitalized on this concept. Gregg has multiple blogs on multiple communities and condo communities. Pre-real estate, Gregg was a world-class bartender and learned how to listen to people and stay abreast of the things that were important to them. That talent has now cascaded through his social media marketing plan and makes his blog a huge part of his success. (More …)

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  • Move over Hollywood: Sanborn Studios launches production company in Lakewood Ranch

    2:15 pm on September 23, 2010 | Comments:0
    Tags: Business Development,   Filed under: Business Development, Sarasota

    By GRACE GAGLIANO – ggagliano@bradenton.com

    LAKEWOOD RANCH — The highly anticipated name of the Lakewood Ranch-bound film and television production company was unveiled in dramatic fashion Monday morning.

    Before an audience of reporters, elected officials and film professionals, Ken Sanborn approached the podium, dimmed the lights and played a video presentation that said it all: “The anticipation is over … a slice of Hollywood in Sarasota … Sanborn Studios. (More …)

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  • Tips to Put a Successful Prospect Marketing Plan in Place

    10:49 am on September 14, 2010 | Comments:0
    Tags: , , Business Development   Filed under: Agent advice, Agent information, Best Practices, Business Development

    By Brian Wildermuth

    RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying to do or would like to do, but no actual plans.

    I understand why and can’t help but sympathize. I started working in sales when I was 18. That impulse to try anything and everything that might work is strong, but after all my years working in the trenches, I can tell you one thing for sure—having a real plan to prospect for new clients is much easier and has a much better rate of success. (More …)

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  • Success Strategies for September 2010

    12:44 pm on August 31, 2010 | Comments:0
    Tags: , , , Business Development   Filed under: Agent advice, Agent information, Best Practices, Business Development

     
      
    August 2010 by The KCM Crew
     
    1. Realize demand will increase.

    The lull in buying activity that many parts of the country experienced this summer will not continue into the fall. Purchasing activity drops every summer. The tax credit also pulled demand forward from the summer months as people shopped early in order to qualify for the $8,000 or $6,500 credit that was available prior to June 30th. The fall market always outperforms the summer market. Buyers will return. Be prepared for them. (More …)

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  • When it Comes to Branding, Get Real

    10:04 am on August 31, 2010 | Comments:0
    Tags: , , , Business Development,   Filed under: Agent advice, Agent information, Best Practices, Business Development, Marketing

    RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number one trend in America right now is skepticism and the result has been an increased degree of speculation in all types of decision making…including selecting a real estate associate or company to work with.

    Thanks to social media and social networking, branding is morphing and taking on an additional life. As the “Socialnomics” video Allan Dalton showed during the Social Media Summit pointed out, “word of mouth is now world of mouth.” When looking at the building blocks of effective branding in today’s culture, the very first thing to consider is that communication today is no longer one-to-one but one-to-many. (More …)

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  • Tips to Differentiate Yourself through Value-Added Selling

    10:55 am on July 28, 2010 | Comments:0
    Tags: , , Business Development, ,   Filed under: Agent advice, Best Practices, Business Development, Listing Presentation

    RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying decisions on these criteria. But competing on price will only cost you profit. Why do some companies offer discounts? Well first of all, it’s a way to buy market share, kind of like a loss leader in retail. They treat the loss as a way to gain customers. The problem is that if they ever want to raise their fee and make a profit, it will be very difficult to do so. They may get more market share…but not more profit. Both you and your company are sometimes tempted to cut a fee to get one more listing or one more percentage market share; only you can answer, is it worth it? (More …)

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  • Finding Real Estate Success – Selling to the Four Temperament Styles

    5:10 pm on July 26, 2010 | Comments:0
    Tags: , , Business Development,   Filed under: Agent advice, Best Practices, Business Development, People

    By John Boe

    RISMEDIA, July 21, 2010—Have you ever wondered why you seem to hit it off right away with some customers, while with others it’s more like oil and water? That’s because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.

    Today we have access to innovative tools such as the Internet, cell phones, faxes and voice mail, all designed to enhance our communications and support us in selling more effectively. Nevertheless, even with all of these technological tools at our disposal, the alarming number of failed relationships, dissatisfied employees and lost sales all reflect the fact that none of us are as effective at understanding others as we would like to believe. For example, what about that sale you thought you had made, but for some unknown reason your prospect changed their mind and didn’t buy…or at least they didn’t buy from you. Chances are you lost that sale because of your inability to recognize and adjust to your prospect’s preferred buying style. This temperament mismatch is often referred to as a “personality conflict.” (More …)

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  • Is It Time for a Marketing Reboot?

    11:51 am on July 16, 2010 | Comments:0
    Tags: , Business Development, , ,   Filed under: Agent advice, Best Practices, Business Development, Marketing, Web

    RISMEDIA, July 16, 2010—“Real estate has shifted.”

    “Today’s buyer is more educated than ever before.”

    These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer.

    It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.

    Real Estate Marketing Reboot is a one-day course that expands on marketing fundamentals, teaching students everything from branding and relationship marketing to social media technologies and practical business-building tips. (More …)

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