This presentation from LuxuryPortfolio.com show updated statistics from the second quarter of 2010.
Click the image to see full size chart in printable format.
Latest Updates: competitive information RSS
-
Luxury Portfolio.com Statistics Q2 2010
MSC Marketing
-
Tips to Differentiate Yourself through Value-Added Selling
MSC Marketing
RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying decisions on these criteria. But competing on price will only cost you profit. Why do some companies offer discounts? Well first of all, it’s a way to buy market share, kind of like a loss leader in retail. They treat the loss as a way to gain customers. The problem is that if they ever want to raise their fee and make a profit, it will be very difficult to do so. They may get more market share…but not more profit. Both you and your company are sometimes tempted to cut a fee to get one more listing or one more percentage market share; only you can answer, is it worth it? (More …) -
Finding Real Estate Success – Selling to the Four Temperament Styles
MSC Marketing
By John BoeRISMEDIA, July 21, 2010—Have you ever wondered why you seem to hit it off right away with some customers, while with others it’s more like oil and water? That’s because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.
Today we have access to innovative tools such as the Internet, cell phones, faxes and voice mail, all designed to enhance our communications and support us in selling more effectively. Nevertheless, even with all of these technological tools at our disposal, the alarming number of failed relationships, dissatisfied employees and lost sales all reflect the fact that none of us are as effective at understanding others as we would like to believe. For example, what about that sale you thought you had made, but for some unknown reason your prospect changed their mind and didn’t buy…or at least they didn’t buy from you. Chances are you lost that sale because of your inability to recognize and adjust to your prospect’s preferred buying style. This temperament mismatch is often referred to as a “personality conflict.” (More …)
-
Is It Time for a Marketing Reboot?
MSC Marketing
RISMEDIA, July 16, 2010—“Real estate has shifted.”“Today’s buyer is more educated than ever before.”
These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer.
It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.
Real Estate Marketing Reboot is a one-day course that expands on marketing fundamentals, teaching students everything from branding and relationship marketing to social media technologies and practical business-building tips. (More …)
-
With New Media, the Same Marketing Principles Apply
MSC Marketing
Home-selling Strategies by Chris Kaucnik
RISMEDIA, July 1, 2010—Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.This is the case with social media. It is being utilized successfully today to augment the building of powerful brands of any size. The effect of regular, brand-building posts and interaction can create more transparency between you and your potential clients, and give them a feel for what you are all about. One of the beauties of this media is that you can use it to help build a local business brand or an international one.
When used properly, social media will accelerate the buying process, the speed at which you can go from awareness to sale. However, it’s more difficult to track and measure this type of benefit on your own. One way is to watch where new referrals are coming from. You may find a pattern of more referrals from those you engage with on social media. (More …)
-
4 Steps to Come Out of the Recession on the Upside
MSC Marketing
RISMEDIA, April 22, 2010—When asked to sum up the year ahead, Stan Ross, chair, USC Lusk Center for Real Estate, believes values will further drop, foreclosures and delinquency rates will increase, and a limping economy likely will continue to crimp property cash flows. But capital will start to come in at a time when higher lending rates, more stringent underwriting, increased equity requirements and recourse terms will continue. So with all this doom and gloom, how do you survive during these times?This year, the real estate industry has to focus on survival and solutions, looking toward expansion and new opportunities in a distressed market. The best approach for coming out of the recession on the upside involves four steps: checking your assets and liabilities, performing an organizational restructuring, improving relations with lenders and going after some great opportunity ‘buys.’ (More …)
-
Competitive Area Site Analysis for March 2010
MSC Marketing
This chart shows a competitive area web site analysis for a one-year period ending March 2010. In this data, MichaelSaunders.com shows a 25,469 unique visitors, while SignatureSir.com shows 1,516 and PrudentialPalmsRealty.com shows 1.726. Source – compete.com
-
4 Tips to Profit from Niche Marketing
MSC Marketing
RISMEDIA, March 17, 2010—In 2009, the total number of available transaction sides per agent increased by a whopping 13%. This is the largest recorded gain in over 25 years. Simply put, there is still a lot of business to be had and a lot fewer agents going after it. Successful agents have embraced the change and are already profiting. The current marketplace is full of challenges but it also provides more niche opportunity than ever before. The following four strategies will help you profit from niche marketing in today’s market. (More …) -
Are You Afraid to be Successful?
MSC Marketing
By Dr. Maya Bailey
RISMEDIA, February 13, 2010—In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very similar. The clients that I work with who are afraid to be successful often had situations in their childhood that caused them to retreat. There were hostile environments, turmoil, chaos and fighting, and the individual did the only safe thing to do, which was to withdraw and form the belief that it’s really not safe to be visible. Along with that, other core beliefs that were formed include: It’s not safe to express my feelings; it’s not safe to be myself; it’s not safe to succeed. Basically, succeeding was not safe because succeeding left the client more exposed, more visible, and therefore a possible target for punishment or disapproval. (More …) -
Broker Report - Michael Saunders & Company and Signature Sotheby's, Manatee 2009 One Million+
MSC Marketing
Please click on the image below for a printable format
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post
Print This Post