Are you ready for the potential of the market resurging in 2010? If you have been in real estate long enough, you will remember what happened in the last two big turnarounds in the ’80s and ’90s; those who were positioned had multiple closings all at once. So what is a strategy that would position you for winning if the market surges back?
Consider these 10 things to prepare for a real estate resurgence:
1. Keep some momentum going. You should have marketing in place so that you are not scrambling to get leads after the market has taken off. Even if your marketing and advertising is running on a lean schedule, keep lead generation in place so it is a matter of speeding up, not starting up when the market turns. Otherwise, you could miss the wave of transactions that occur when the demand re-emerges.
2. Don’t throw away any leads. With the exception of those who filled out a lead form with a name like “Mickey Mouse,” keep an active database going of every single ad response, open house attendee, report request and Internet lead. If you have a system to categorize them and send specific content based on the customer type that is even better.
Latest Updates: market cycles RSS
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10 Tips to Prepare for a Market Rebound
MSC Marketing
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First-Time Home Buyers Setting Records
MSC Marketing
NAR Survey Shows First-Time Home Buyers Set Record in Past Year
Source, National Association of Realtors®First-time home buyers reached the highest market share on record during the past year, according to the latest consumer survey of home buyers and sellers. The study was released here today at the 2009 REALTORS® Conference & Expo.
The 2009 National Association of Realtors® Profile of Home Buyers and Sellers is the latest in a series of large national NAR surveys evaluating demographics, preferences, marketing and experiences of recent home buyers and sellers. Among national surveys, NAR’s Profile of Home Buyers and Sellers is unprecedented in size and scope.
Paul Bishop, NAR vice president of research, said several factors have been at play. “Tax incentives, record high affordability conditions and a pent-up demand brought a record share of first-time home buyers into the market,” he said. “These buyers are critical to housing and a general economic recovery because the market always heals from the bottom up – they absorb inventory, free existing owners to make a trade and stimulate related goods and services.”
For more information, contact:
Walter Molony 202/383-1177 wmolony@realtors.org -
Tax Credit May Offer Foreclosure Buffer
MSC Marketing
By Tom Bayles, Tuesday, November 10, 2009
Home values are still falling in the Sarasota-Bradenton market, but the trend is showing signs of slowing — and might slow further with the recent passage of an extended home buyers tax credit, Zillow.com’s chief economist said Monday.
Stan Humphries, who last month predicted through an analysis of the regional market for the Herald-Tribune that a new wave of foreclosures would further depress prices in Manatee and Sarasota counties, said Congress’ move to extend the tax credit both in length and breadth could ameliorate some of the potential drop in Southwest Florida.
“We could see a bump in demand that could partially offset the increased supply of foreclosed homes on the market,” said Humphries, chief economist for the online home valuation service. “The credits are likely to bring continued stabilization in prices over this period versus the price declines that we almost certainly would see otherwise.“ Zillow released an analysis on Monday that showed home values in Sarasota-Bradenton fell 14 percent in the third quarter compared with the same period in 2008. Prices in the Charlotte County market dropped 10 percent during the same time frame. But prices in the region were near what is considered statistically flat from the second quarter to the third, which ended in September.
Meanwhile, another set of data from housing tracker Metrostudy also found some signs of life in new home construction in Southwest Florida.
Builders in the region started more homes in the third quarter than in the previous two quarters combined, and the boost was not limited to the lower price ranges, which has been where the builders who have remained busy during the downturn have focused.
There were 155 new homes started in the region at a price below $200,000 during the most recent quarter, a 9.9 percent increase from the second quarter. In the $200,000 to $350,000 range, there were 131 starts, up 4 percent. Forty-three homes priced above $350,000 were started in the third quarter, nearly double the second quarter tally, Metrostudy reported.
The company also uses finished vacant inventory as a fundamental indicator to monitor the health of housing markets. That inventory in this region dropped 30 percent in all price ranges, though the total still remains above a level of equilibrium, Metrostudy said.
HOME FACTSThe Zillow Home Value Index measures the value of all homes, not just those those that were on the market and sold. The online home valuation service released this data Monday on Southwest Florida’s real estate market.
SARASOTA-BRADENTON
Nearly 50 percent of single-family homes with mortgages were underwater at the end of September.Homes that sold for a loss numbered 47.2 percent of all homes sold in September.
Home values dropped an average 14.3 percent in September compared with the same month in 2008 to $155,300. But in the short-term, home values were nearly statistically flat with a drop of 1.1 percent from the second quarter to the third.
CHARLOTTE COUNTY-NORTH PORT
About 40 percent of single-family homes with mortgages were underwater at the end of September.Homes that sold for a loss numbered about 41 percent of all homes sold in September.
Home values dropped by 10.6 percent in September compared with the same month in 2008 to $122,400. But similar to Sarasota-Bradenton, the drop was nearly statistically flat with an increase of 1.1 percent from the second quarter to the third.
SOURCE: Zillow.com
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Pricing Isn't Everything - It's The Only Thing
Matthew Haber
Contributing writer and MSC agent Hannerle Moore published the following article in the July 3, 2009 edition of the Longboat Key News:
As good or as bad as it may be at anygiven time, one simple truism alwaysdefines the real estate market: It is whatit is. Not what it was. Ignore this verybasic axiom at your own risk.What the market is as we pass themidway point of 2009 is an uncommonlyrobust buyers’ market. That means if yourgoal is to sell your home within any sortof reasonable time frame, buyers mustfirst detect real value when comparingyours against similar properties.Four and five years ago, exactly thereverse was true. Sellers were in totalcommand of the market. Inventory waslow, demand was uncommonly high andprices soared as a result. Sellers simplyhad to price their homes in line withrecent sales and they would find buyerswithin days, if not hours. Frequently theywould net more for the property than itsoriginal list price when interest amongcompeting buyers erupted – as it so oftendid – into bidding wars. Would-be buyersAs good or as bad as it may be at any given time, one simple truism always defines the real estate market: It is what it is. Not what it was. Ignore this very basic axiom at your own risk.
What the market is as we pass the midway point of 2009 is an uncommonly robust buyers’ market. That means if your goal is to sell your home within any sort of reasonable time frame, buyers must first detect real value when comparing yours against similar properties.
Four and five years ago, exactly the reverse was true. Sellers were in total command of the market. Inventory was low, demand was uncommonly high and prices soared as a result. Sellers simply had to price their homes in line with recent sales and they would find buyers within days, if not hours. Frequently they would net more for the property than its original list price when interest among competing buyers erupted – as it so often did – into bidding wars. Would-be buyers simply had no other choice than to yield to sellers; or stay on the sidelines. (More …)
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The Cycles of Market Emotion
MSC Marketing
- Pay very close attention to the emotional curve. The absolute worst time to buy is when euphoria about the market is at its peak, as was so aptly demonstrated during the recent real estate boom.
- The best time to buy is when consumers are caught between despondency and despair and lack the confidence to buy; even though their hearts and minds know prices will seldom, if ever, be this low again.
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