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Michael Saunders & Company Web Stats and Market Leader YTD 2011
Beth Ward
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5 Real Estate Trends to Look For in 2012
MSC Marketing
by The KCM Crew on January 3, 2012
Predicting trends during the most volatile housing market in American real estate history is no easy task. We strongly believe these are the five real estate items we should keep an eye on in 2012:1. Buyers Will Return
In 2011, a lack of consumer confidence in the overall economy dramatically impacted the housing market. Buyers were afraid to make a purchasing decision on any big ticket item. By the end of 2011, consumer confidence began to return and sales increased. Economic conditions will continue to improve throughout 2012 and consumer sentiment will solidify. Once that happens, home buyers will realize that now is the time to buy.
2. Foreclosures Will Increase
The ‘shadow inventory’ of foreclosures which has been growing since the robo-signing challenges of late 2010 will finally be introduced to the market. Distressed properties sell at discounted prices. They will impact the housing values of the non-distressed homes in the area.
3. Prices Will Soften
As more and more foreclosures come to market, there will be greater downward pressure on the values of houses in the region. Foreclosures impact values of non-distressed properties in two ways:
- They will eat up some of the buyer demand in the market.
- They will impact the appraisal on ALL transactions in the area.
An increase in foreclosures will have a negative impact on values. This will cause more homes to be underwater.
4. Short Sales Will Increase
As mentioned above, we strongly believe that home prices will soften through at least the first half of 2012. Falling prices will force more homeowners into a position of negative equity. Negative equity is one of the triggers that cause people to strategically default on their mortgage obligations. If this happens, there could be an increase in the number of foreclosures. However, we predict that banks will take preventative measures which will help many of these homes avoid foreclosure by easing the requirements in the short sale process for both homeowners and real estate professionals.
5. Great Agents Will Be VERY Successful
Real Estate professionals who have invested the money, time and energy to truly understand what is happening and why it is happening will separate themselves from their competition and do very well this year.
Those who take that next step of learning how to simply and effectively communicate the market to their clients will be seen as industry leaders. These experts will dominate their markets.
This blog will help you with the what and the why. If you are looking for help with how to communicate this information to clients and customers, go here.
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Home Sales Increase Across the Country
Beth Ward
Posted By The KCM Crew On November 29, 2011
The National Association of Realtors recently released their 2011 3rd Quarter Housing Report. In the report, they showed that combined sales of single family homes, condos and co-ops increased in EVERY state as compared to the 3rd quarter of last year. Here are the state-by-state numbers.

The next time someone says houses aren’t selling, ask them which state they live in and show them the chart.
http://www.kcmblog.com/2011/11/29/home-sales-increase-across-the-country/print/
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Michael Saunders and Company is number one in Sarasota for third consecutive month in real estate!
MSC Marketing
June Sales
May Sales
April Sales
Source – Sarasota Herald Tribune, July 2011
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Michael Saunders & Company International Brochure
Beth Ward
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Spring Warms Luxury Demand
MSC Marketing
By Steve Cook
RISMEDIA, May 5, 2011—It’s still very much a “cold” buyer’s market according to the Institute for Luxury Home Marketing’s April 24 Luxury Housing Report, but early numbers from the spring home buying season suggest that demand is warming up.Inventories of homes over $1 million built up over the winter, but even with more properties coming on market with warmer weather, increasing the national inventory from 27,500 to 32,500 since January, days on market have dropped markedly in recent weeks. (More …)
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Michael Saunders & Company Web Statistics Quarter One 2011
MSC Marketing
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Sarasota Realtors Report Lower Inventory, Higher Sales Volume
MSC Marketing
Feb. 2011 sales, pending sales up, inventory low
The number of available properties in the Sarasota real estate market dropped to a six-year low in February 2011, and sales were up 24.2 percent from the previous month.Median sales prices for both single and condominiums dropped as bargain hunters continued to grab foreclosures and short sales, which represented almost 47 percent of all sales.
Compared to this time last year, sales were up 27 percent to 673 total sales, from February 2010’s total of 528 sale.
There were 472 closings on single family homes and 201 closings on condos last month by members of the Sarasota MLS.
In addition to the positive sales figures, pending sales also registered above the 1,000 level in February, with 1,023 total properties going under contract last month.
In January 2011, 1,013 properties went under contract. This statistic is a strong indicator for the next two or three months of sales, as pending sales reflect current buyer activity.
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Economy Embarking on Period of Expansion, According to Fannie Mae’s Economic & Mortgage Market Analysis Group
MSC Marketing
RISMEDIA, February 28, 2011—Continued improvements in economic activity driven by strong growth in consumer spending are moving the economy beyond the recovery phase and into a period of expansion, according to the February 2011 Economic Outlook released by Fannie Mae’s Economics & Mortgage Market Analysis Group. For 2011, economic growth is projected to accelerate to 3.7%, up from 2.8% economic growth in 2010.Housing has yet to see robust movement and continues to lag the rest of the economy, according to the group. On the upside, the excess supply of housing appears to have peaked. In addition, the rental vacancy rate fell, indicating the excess supply of housing is being worked off slowly—a trend necessary for housing to return to stability. The downward trend in the rental vacancy rate is consistent with the downward trend in the homeownership rate, which implies a rising share of households have chosen renting over owning. The homeownership rate fell to 66.5% in the fourth quarter of 2010, down from a peak of 69.2% in late 2004.
“We have confidence that the economy is on stronger legs with a sustainable growth path. Our projected annual growth rate for 2011 is nearly a full percent higher than the annual growth rate for 2010, which is a significant event,” said Fannie Mae Chief Economist Doug Duncan. “Economic cross currents such as the lack of sustained strong job growth, state and local fiscal issues and geo-political uncertainty in the Middle East present downside risks. Nevertheless, the positives outweigh the negatives.”
For more information, visit http://www.fanniemae.com.
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Luxury Portfolio Year End Web Statistics 2010
Beth Ward
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