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  • Michael Saunders & Company Exponentially Website Information

    1:45 pm on November 17, 2011 | Comments:0
    Tags: , Exponentially, , web exposure, web sites   Filed under: Agent information, Global Affiliates, Listing Presentation, Michael Saunders & Company, Web

    Click on the below document for printable format.

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  • Is It Time for a Marketing Reboot?

    11:51 am on July 16, 2010 | Comments:0
    Tags: , , , , web exposure   Filed under: Agent advice, Best Practices, Business Development, Marketing, Web

    RISMEDIA, July 16, 2010—“Real estate has shifted.”

    “Today’s buyer is more educated than ever before.”

    These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer.

    It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.

    Real Estate Marketing Reboot is a one-day course that expands on marketing fundamentals, teaching students everything from branding and relationship marketing to social media technologies and practical business-building tips. (More …)

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  • With New Media, the Same Marketing Principles Apply

    9:27 am on July 1, 2010 | Comments:0
    Tags: , , , , , web exposure   Filed under: Agent advice

    Home-selling Strategies by Chris Kaucnik

    RISMEDIA, July 1, 2010—Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.

    This is the case with social media. It is being utilized successfully today to augment the building of powerful brands of any size. The effect of regular, brand-building posts and interaction can create more transparency between you and your potential clients, and give them a feel for what you are all about. One of the beauties of this media is that you can use it to help build a local business brand or an international one.

    When used properly, social media will accelerate the buying process, the speed at which you can go from awareness to sale. However, it’s more difficult to track and measure this type of benefit on your own. One way is to watch where new referrals are coming from. You may find a pattern of more referrals from those you engage with on social media. (More …)

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  • Four Social Media Strategies that Work

    9:01 am on May 21, 2010 | Comments:0
    Tags: , , web exposure   Filed under: Agent advice, Web

    REBAC Report by Marc Gould

    RISMEDIA, May 21, 2010—If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their first step in the home-buying process last year.

    Developing a social media strategy allows agents to start conversations and interact with potential clients online without the pressure that comes with traditional marketing methods. While a balance of various types of traditional and new marketing methods is ideal, agents who spend time developing a solid social media strategy can build top-of-mind awareness for buyers when they start their home search online.

    Whether you are new to the social media realm or are already interacting and sharing useful content, take a few moments to review these tips and best practices for maximizing your Web 2.0 plan from a recent REBAC Connection Webinar. It could make a lasting impact on your business this year. (More …)

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  • Sarasota and Bradenton Named in Top 25 Small Cities by American Style Magazine

    8:53 am on May 21, 2010 | Comments:3
    Tags: , , web exposure   Filed under: Bradenton, Sarasota


    Top 25 Small Cities

    May 2010 |  by Jennifer Clary  |  Issue 72, Summer 2010

    1. Asheville, N.C.

    Asheville, N.C.’s new signage program features work by city artists—more than 300 signs were produced with the help of local glass and metal artists. Credit: Asheville Convention & Visitors Bureau

    Readers flew “the Land of the Sky” into the top spot in the Small Cities category for the first time this year. A walk along the streets of Asheville will prove why it deserves this honor, from the Art Deco buildings seen all over the city (including the town’s city hall) to the more than 50 galleries representing every medium. Reader Mark Flowers, of Alexander, N.C., explains, “Asheville’s creative scene runs from the visual art, the handmade craft arts, the music arts, down to the amazing small brewery arts. It’s a total package that brings me downtown whenever I am near.”

    With two new public arts programs, Asheville is undergoing a downtown renaissance. In the city’s historical center, known as Pack Square, a new park opened this spring. Along with lush green space, Pack Square Park features an interactive water fountain (aptly named “Splashville”), an amphitheater decorated with handmade tiles, and original works of art by local artists. (More …)

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  • 5 Fixes to Gain More Clients

    2:59 pm on May 20, 2010 | Comments:0
    Tags: , , , web exposure   Filed under: Agent advice, Technology

    WASHINGTON – May 19, 2010 – Real estate pros can make quick fixes to instantly attract buyers who are serious about a transaction, according to Errol Samuelson, president of® who spoke at the National Association of Realtors recent Midyear Legislative Meetings & Expo.

    Samuelson offered solutions for building a web audience, making contact with leads, developing meaningful communication, cultivating leads and clients, and following up after the transaction.

    Here are his top five:

    1. Audience: A changing dynamic between the buyer and real estate pro is evident in NAR statistics: In 2001, 48 percent of buyers purchased properties their practitioners found for them. That figure dropped to 36 percent last year.

    “You have a larger audience out there of people finding homes themselves and bringing them to their agents,” Samuelson said.

    The Problem: Finding content and resources to add to your website that meet the needs of the audience you’re trying to connect with.

    The Fix: You can look at real estate sites in three distinct ways. A “type A” site publishes content and news stories. It generates lots of traffic, but visitors tend to read one article of interest and leave the site. “It’s a great way to build brand; a great place to build awareness,” Samuelson said.

    The “type B” website offers a lot of market stats and trends. Again, this site will get hits, but visitors may not always be potential buyers.

    A “type C” site specializes in searches and listings. These sites tend to keep visitors engaged for longer periods of time – often the visitors are in the early stages of looking for a home.

    Samuelson says the key is to know what to expect from these sites and create a blend of all three.

    2. Contact: People are twice as likely to phone an agent rather than use e-mail when looking at homes online, Samuelson said. With a mobile app, the potential client is 10 times more likely to call vs. e-mail.

    Why is mobile so important? “This is one of the fastest product adoptions ever,” Samuelson said. There were more than 1 billion app downloads in the fourth quarter of 2009 alone.

    The Problem: When a potential client does make a call, Samuelson said statistics show agents only answer 30 percent of the time. Furthermore, 45 percent of the calls go to voicemail (over half won’t leave a message), 17 percent ring but voicemail never picks up, and 8 percent get the wrong number.

    The Fix: With the shift to mobile devices, answering the phone becomes more important than ever, Samuelson said. If you can’t be there to answer, make sure someone can. And be responsive to voicemails right away.

    3. Communication: First-time buyers made up 47 percent of the market last year. Your job is to communicate with relevance to the people who are buying.

    The Problem: Call reluctance. The main reasons for call reluctance, Samuelson said, is that practitioners don’t know who they are calling or what to say.

    The Fix: Approach communication as a way to help potential clients understand the home buying process. offers a first-time homebuyers’ guide you can find at

    Don’t forget to put your contacts into a database – it’s too hard to do it any other way, Samuelson said. Track who opens your e-mails; list interest signs and personal interests, too. This way you’ll feel more comfortable engaging them on topics they prefer, Samuelson said.

    4. Cultivation: To cultivate is to grow.

    The Problem: Not tailoring your approach to grow relationships with potential clients in ways that are lasting and meaningful.

    The Fix: Samuelson said that mixing up your forms of communication can make a huge impact on interest level. Sure, use regular phone calls and e-mails, but also send quick messages on personal matters. Use market trends as a conversation starter. Meet in person for coffee; introduce the human element.

    And don’t forget to ask for feedback on the job you’re doing. The idea of authenticity is important when providing relevant information that’s fact-based.

    5. Transaction: The close of a sale is not the end of an agent-client relationship – it’s just another phase.

    The Problem: Practitioners get overwhelmed dealing with the transaction or don’t have a system in place to continue their interaction with a client. According to the 2009 NAR Buyers and Sellers Survey, 21 percent of homeowners don’t hear from their agent again. Approximately 43 percent hear from their agent occasionally, 13 percent monthly and 9 percent weekly.

    The Fix: Continue your cultivation after the sale, which is becoming easier than ever with social networks and blogs.

    Source: Erica Christoffer, Realtor® Magazine

    © Copyright 2010 INFORMATION, INC. Bethesda, MD (301) 215-4688

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  • The 5 Fastest Ways Realtors Can Put Technology to Work Today

    5:23 pm on May 19, 2010 | Comments:0
    Tags: , , , , web exposure   Filed under: Agent advice, Business Development, Technology, Web

    RISMEDIA, May 19, 2010—Technology comes in many shapes and sizes. When it fits, technology automates everyday routines, so we may focus on what it is as professionals we do best.

    Per usual, time is money, so speed-to-market must be considered when reviewing all new technologies. What is the implementation and training period? Is this something that everyday businessmen and women can use today?

    What matters most is what works best, and the fastest to help you achieve your goals. All things considered, here are five of the fastest ways Realtors can put technology to work for themselves today.

    Get Relevant in Your Social Media
    We know you love your kids. We all do. But is baby Bobby’s third birthday really relevant to the online audience? Facebook and Twitter all have righteous applications written for business. Don’t waste your audience’s precious time. (More …)

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  • Competitive Area Site Analysis for March 2010

    9:46 am on April 13, 2010 | Comments:0
    Tags: , , , web exposure,   Filed under: Charts, Sarasota, Web, Web Stats - 2010

    This chart shows a competitive area web site analysis for a one-year period ending March 2010.   In this data, shows a 25,469 unique visitors, while shows 1,516 and shows 1.726.   Source –


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  • Online Marketing: The ‘Silver Bullet’ for Internet Success

    9:26 am on March 3, 2010 | Comments:0
    Tags: , , , web exposure   Filed under: Business Development, Technology, Web

    By Mike Parker

    RISMEDIA, March 3, 2010—Everyone wants to somehow profit from the Internet. These days – with 80+% of all homes sales beginning on the Internet, the ‘wants’ has changed into ‘must.’ Any agent who is not making a significant percentage of their sales from Internet activity is missing out on more commissions than they can imagine as well as continuing up that traditional methods trail that surely is becoming a dead end.

    That’s part of the reason so many methods of trying to succeed online are out there: everyone is looking for the ‘Silver Bullet’: the one thing that will make them successful. (More …)

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  • 3 Tips to Tailor Your Web Strategy and Build Your Listing Inventory

    8:35 am on February 11, 2010 | Comments:0
    Tags: , , , , , web exposure   Filed under: Marketing, Motivation, Technology, Web

    RISMEDIA, February 11, 2010—More than ever before, home buyers are on the Web and sellers want to sell their homes. What can we, as Realtors, give sellers that they can’t get by going FSBO?

    The answer is quite simple: maximum exposure to potential buyers through advanced marketing strategies. By utilizing the MLS, in combination with a targeted Web strategy and search engine positioning, we can offer marketing resources most sellers don’t have to build a website and implement an in-depth strategy to expose their home to the most potential buyers.

    By taking your offline farming strategy to your website, you will be able to grow your listing inventory, market share and show your sellers your unique position to expose their home to potential buyers looking in their community.

    What’s the Purpose of Farming?
    The purpose of farming is to have a “bull’s-eye” focus on a core area in your marketplace where you build long-term relationships with homeowners. The goal of this strategy is to be the real estate agent that comes to mind when they think “real estate.”

    (More …)

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